Hi everyone, this is Isaac Weishaupt with a short preamble to what you’re about to read. The following is a guest post written by the star of the Conspiracy Theories and Unpopular Culture podcast E14- Watcher ‘Dovakhiim.’ You all have been giving us a lot of great feedback from her interview and I plan on having her back on the show in the future.
For now, you can take a look at her observations from a realm that I’ve long wanted to write a post on- the fashion industry. So without further adieu, here is Dovakhiim…
pop culˑ˙ture– noun
modern popular culture transmitted via mass media and aimed particularly at younger people.
I got that as my first “definition” on Google, the Internet’s largest search engine, so I think it’s fair to say that this is the common definition of “pop culture”. It is something transmitted en masse to a younger audience. Note for the record that this target audience of pop culture is young people because that will be important later in this post.
The Urban Dictionary which is the go-to place for younger audiences to receive the latest in slang and definitions defines “pop culture” as:
the cultural phenomenon that facilitates the definition of words on the internet. Pop Culture simply denotes a widely accepted group of practices or customs. Goths, preps, youths all are parts of its’ embodiment, but so are you/we, internet users who slander others on websites.
nearly anything on television. books on bestseller lists. top grossing movies. as well as their respective countercultures.
So pop culture is widely accepted practices or customs. I could write a dissertation on the change in culture from one where you got married first then had a baby to the current custom of getting knocked up and maybe getting married if that whole raising a kid together thing works out. So I won’t. You’ll have to infer the shade from that last sentence.
What I wanted to discuss is something somewhat less controversial but still highly important as it is reflective on all the rest. In the last decade there has been a clear switch in dark and light, bad and good. What was considered scandalous, shocking, or naughty ten years ago is de rigueur today, and what was considered normal ten years ago is antiquated if not outright “bad” today. Music and lyrics have always been somewhat more subversive and ahead of the curve with the darker meanings obscured using poetic metaphors and double entendres. If you saw darker images they were associated with bad things. You saw them in horror movies. They were in death metal, black metal, or doom metal videos. The occult was not passe or pop culture.
It is today.
To prove this I’ll submit to you the epitome of pop culture: fashion.
Fashion ads are designed to sell a product. That means they must be appealing. There is an industry phrase called “fashion forward” meaning people who push an extreme style before it become mainstream. Fashion is a form of subversive art and fashion ads help lead you to ideas before they are popular.
This first post for IlluminatiWatcher.com is one where fashion forward designers and photographers are leading us, and to do so I have to pick on one of the main fashion photogs in the world…
Steven Klein is one of the hottest fashion photographers in the business. Madonna works almost exclusively with Steven Klein which should tell you something. Google the guy and then click on Images. Yeh. You’ll see what I mean.
These are “fashion” ads from a very famous W Magazine edition featuring Kate Moss being both good and bad. Trust me, even the good is “bad”. Here is Kate being evil wearing devil horn type things on her head.
Obviously evil right? Now check out the “good” Kate which in my opinion is even scarier than the bad version of her.
Now this is a very important occult and black magic tool. To take something “good” and invert it. Notice that in this “good” image she’s far more frightening than her as a dark and demonic woman? It is both a psychic instruction (good is bad) and a way of reducing the goodness or obscuring it from your space.
Before I move on does anyone in Watcher land even know what those ads are selling? Well, besides the occult. Handless gloves. I’m sure you’ll remember to buy them.
Trust me even in the Seattle Grunge 90’s there is no way those sets of ads would have been in a major magazine without someone losing their job over them. That’s how different the world of today is. Occult, but more importantly anti-Christian themes are popular culture now.
Moving on in this pop culture fashion expo I’m going to post some very graphic pop culture images. These were in magazines that any child could look at in the grocery line. They were in Vogue, Interview, and W Magazine. In addition to anti-christian images, part of our new pop culture is the idea that pain, violence, and suffering is beautiful. See below:
Great lipstick, huh?
This was first in Interview Magazine (they’re selling white shirts, by the way).
We’re not supposed to ignore the really horrible scene of violence and mental illness and focus on she was once a plus sized model that got thin or something. By the way, I can’t wait to wear that dress as I’m torturing a mentally ill woman in my care.
Continuing on another theme is what is known as genderfuck made really famous by Boy George but I guess you could say Bowie kicked that off. What was scandalous in Bowie and Boy George is now just normal today. Check out these ads:
I think they’re selling black tops, but I’m not sure. What we have is an ad in French Vogue for something, maybe a blouse, maybe a bra, but we need an androgenous young male and some blood to make sure you buy it I guess.
If you’ve seen one skinny naked guy in heels you’ve seen them all, amirite?
Now to remain edgy you can’t just have androgeny you have to have pregnant men holding guns to sell underwear (like we wouldn’t buy underwear without an edgy ad).
That whole underwear serious with a pregnant man is really odd and I could write a whole spot on that but I wanted to get to the last thing we see a lot of now and I think it is done deliberately to get us used to an idea before that idea is meant to be mainstreamed.
You see a lot of age disparity in ads and there is (for now) a malevolent twinge to them which allows them to get away with printing and distributing them. Sort of the way the people on Always Sunny in Philadelphia can say awful things because we know they’re bad people, we can introduce awful ideas as long as they’re painted as awful.
Of course, the more you show them the less shocking they are and soon will become mainstream and “considered” but I’m rushing the conclusion. Take a look at these:
We have older people with younger people in a sexual or semi-sexual scene. Allegedly suits, sunglasses, and bras are being sold. My first inclination is to burn my eyes rather than shop, but the more of these I see that will go away and I’ll see the sunglasses and lace edged bra while the idea behind this (older-younger relations) goes into that section of my brain that adapts to the environment I’m living in.
There is a reason why Terry Richardson making Selena Gomez look like she’s 16 again to sell a Lolita style topless ad and why that ad is making the cover of “fashion forward” magazines. Hint: it’s not to sell summer shorts.
You are being led in the direction they want you to go. Fashion is pop culture is the present. We now live in a society where violence is beautiful, young people are acceptable for sex even by the geriatric community, and where Christianity is “scary” and “bad”.
Do you even know when that change occurred? I don’t. That’s how quietly and quickly things changed.
So now that we “know” what do we do? Ideas don’t have to come from the top to be proliferated to the masses. We live in a technological age of Internet anarchy. I say we create out own fashion, our own fashion ads, and reverse the polarity on this.
What say you?